George T. Weldon Construction, LLC Branding Guide and Requirements
Official brand name, visual identity, color palette, logo usage, and core values for consistent representation of George T. Weldon Construction, LLC.
Brand Name
The official name of the company is “George T. Weldon Construction, LLC.” In print and digital publications, the company may be referred to as “George T. Weldon Construction, LLC.” In press releases, the company may be referred to as “George T. Weldon Construction”. Mike T. Weldon, CEO, must preapprove any other variations.
Experience The George T. Weldon Construction Difference
George T. Weldon Construction, LLC – “Your One Stop Contractor”
Since 1975, George T. Weldon Construction has built a reputation of excellence, integrity, and unmatched craftsmanship throughout the Uintah Basin, Northeastern Utah, Northwestern Colorado, and Southwestern Wyoming. Licensed as a General Contractor with E100 and B100, we have 50 years of proven experience performing construction work on large-scale fixed projects, building, remodeling, repairing, and performing other work on building structures above and below ground.
George T. Weldon Construction is a HUBZone-certified, UTERO-certified, and SBA-recognized general contractor with an A+ BBB rating. We deliver trusted expertise backed by over five decades of service. We have an extensive fleet of equipment for any job, and our all-in-house, full turn-key capabilities set us apart—allowing us to manage every stage of a project with precision and accountability.
From barndominium builds, custom metal buildings, workshops, warehouses, agricultural structures, and site work to pipeline construction, underground utilities, excavation, civil infrastructure, mobile crane services, demolition, design-build services, and general contracting, we have the proven capacity to serve residential, commercial, municipal, and sovereign nation clients across Utah, Colorado, and Wyoming.
We don't just build projects—we build relationships. Like the structures we create, our partnerships are designed to last the test of time.
The Driving Force Behind 50 Years of Excellence
From the time George T. and Judy Weldon founded our company in 1975, our purpose has been to strengthen the communities we serve by building more than projects—we are building opportunities, meaningful relationships, and lasting impact through the services we offer.
Our purpose also extends to our George T. Weldon Construction Employee Family. We believe in providing competitive pay and benefits and strong career opportunities for local talent to grow in their trade.
Community building goes beyond raising metal buildings, laying pipelines, and installing underground utilities. It also means supporting local charities, working alongside the Vernal Area Chamber of Commerce, partnering with the Uintah County Economic Development Team, collaborating with the APEX Accelerator Program, and engaging with the Governor's Office of Economic Development.
Our Vision Statement
A world where everyone has a comfortable home, a productive workspace, and reliable infrastructure to meet their needs so they can live in safety and with peace of mind.
Our Mission Statement
To complete each and every job in a way that meets our high expectations and brings the customer's vision to life.
George T. Weldon Construction Core Values
Integrity
Commitment to What Is Right For All Parties
Integrity is doing the right thing, even when it's hard. It means holding ourselves accountable for every action, every decision, and every outcome. We stand behind our work, take ownership of challenges, and never compromise our values. By choosing integrity, we earn trust, honor our commitments, and ensure that what we build is right—for our clients, our team, and our community.
Professionalism
Inside and Outside of the Workplace
Professionalism is how we represent ourselves, our team, and our community. Whether on the job site, in the office, or out in the community, we carry ourselves with respect, integrity, and accountability in all work-related matters.
Demonstrate Trust
Means Earning Trust
Trust is the cornerstone of every relationship we build. It isn't automatic—it's earned daily through consistent actions, honest communication, and unwavering reliability. By being transparent and delivering on our promises, we show that our word is as solid and lasting as the structures we create.
Quality
We Accept Only the Best
Quality is more than a goal—it's our standard. We never cut corners, because every detail reflects our craftsmanship and commitment to excellence. By holding ourselves to the highest standards, we ensure that what we build today will continue to serve with strength and reliability tomorrow.
Do It Right
Means Do It Once
We believe true craftsmanship means doing it right the first time. Shortcuts may save time now, but cost more in mistakes, wasted resources, and broken trust. Doing it right once isn't just about efficiency—it's about creating value that endures.
Safety and Focused
As Lives Depend On It
Safety is not a step in our process—it is the foundation of everything we do. Precision and focus are non-negotiable, because the lives, livelihoods, and futures of our employees, clients, and community depend on the work we deliver.
Expertise
Ours and Yours Matters
Expertise is more than skill—it's the ability to apply knowledge with precision and adaptability. With decades of proven experience, we bring solutions that work in real-world conditions. We also value the expertise our clients bring.
Pride
For Your Team And For Your Work
Every beam, weld, and trench reflects who we are and what we stand for. Pride means refusing to settle for “good enough” and holding ourselves to the highest standards. We build with care and intention as if our own families will rely on the results.
Committed to Delivery
On Time, Every Time
Time is one of the most valuable resources in life and business. We honor our commitments by delivering when we say we will—not just because deadlines matter, but because dependability is the measure of respect we show to our customers, our team, and our word.
Positivity
In Good Times, With Each Other, and in Adversity
Challenges are part of every project, but negativity never solves them. We choose positivity as the mindset that drives creativity, collaboration, and resilience. Even in adversity, positivity fuels determination to push forward and find solutions.
Accuracy
Tradition of Excellence
Excellence does not happen by chance—it comes from a disciplined focus on accuracy. Every measurement, calculation, and decision matters, because the smallest detail can have the biggest impact.
Satisfaction
Knowing We Gave The Best We Had To Give
Our work is not truly finished until our customers, partners, and team members are fully satisfied. We measure success not just in what we build, but in the confidence, trust, and pride that our clients feel when a project is complete.
Communication
Clear, Proactive, and Actionable
We don't wait for problems or confusion to surface—we work ahead of them. Clear, proactive, and actionable communication ensures projects run smoothly, expectations remain aligned, and every team member knows their role.
Responsiveness
Promptness Matters and Shows We Care
Promptness is more than good manners—it is proof of respect and professionalism. Responsiveness builds confidence that we are listening, engaged, and invested in solving problems quickly.
Celebrate
Both Successes & Learning From Failures
Every win is a milestone worth recognizing, and every setback is an opportunity to grow. Together, celebrating wins and learning from losses make us stronger, wiser, and more united in our purpose.
Color Palette
The following colors constitute our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors without using the exact code should be avoided.
#636363
CMYK 0, 0, 0, 61
RGB 99, 99, 99
#949598
CMYK 3, 2, 0, 40
RGB 148, 149, 152
#EAEAEA
CMYK 0, 0, 0, 8
RGB 234, 234, 234
#C12936
CMYK 0, 79, 72, 24
RGB 193, 41, 54
#FFFFFF
CMYK 0, 0, 0, 0
RGB 255, 255, 255
#000000
CMYK 0, 0, 0, 100
RGB 0, 0, 0
Color Usage
There should be a large amount of white used throughout any designs for the company. When a background color for a large area is needed, #EAEAEA should be used. Smaller areas that need a background color should use #C12936. #949598 is another color that is acceptable for backgrounds. #C12936 should be used for buttons and headings that need to stand out. #000000 should be used for most headings. #636363 should only be used when #000000 is not appropriate.
Logo Usage
How to Use Our Logo
How Not to Use Our Logo
Themes & Imagery
Squares and rectangles using the company colors should be used throughout the website, social media, and other designs. Pictures should be of people working, smiling workers, or happy customers. Pictures of construction equipment can be used, but should be limited. Any background image used should be close-ups of construction equipment. The background images should be simple and not distracting.
